The Information Department plays a significant role in communicating pro-people schemes of the State Government to all the sections of society. The department acts as a two-way communication bridge between the Government and people, as it effectively transmits information of the Governments welfare schemes and programmes to people and acquaints the beneficiaries about it, and at the same time communicates the common man's feedback to the Government.
Since the day the state of Gujarat State was established (on 1st May 1960), the Information Department has been performing its functions in a responsible and fruitful manner, thanks to the hard work and focused efforts of its employees.
The advent and reach of information technology have changed the way people communicate. In the age of numerous 24-hour news channels and the internet, the Information Department has not lagged behind in making effective use of various communication media. With an array of high-tech cameras and skilled operators available, the department captures all important happenings and events in the State and furnishes news content to Doordarshan. Not just that, the Department also uses traditional media like Bhavai, folk dances, puppet shows, plays etc. to disseminate knowledge and information in the rural areas. For instance, to acquaint the villagers with an electronic voting machine, a combination of Bhavai and plays was performed in the villages.
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